How Rainscene Umbrella Factory Became a Long-Term OEM Partner Through Quality, Capability, and Innovation
In today’s fast-growing retail and gift markets, brands and distributors across Asia are increasingly looking for reliable umbrella manufacturers who can deliver stable quality, creative product development, and strong OEM/ODM customization. As one of China’s leading umbrella factories with 17 years of experience, Rainscene Umbrella Industry continues to support global partners with high-volume production, IP umbrella development, and trend-driven design recommendations.
This case study showcases our successful collaboration with a Taiwanese client who placed repeated orders totaling 200,000 umbrellas per year—after discovering our brand strength at the Canton Fair and recognizing our reputation as the umbrella supplier for POP MART (泡泡玛特).
1. Project Background: Meeting the Client at the Canton Fair
During the 135th Canton Fair, our booth attracted buyers from department stores, convenience stores, lifestyle chains, and gift distributors worldwide. The Taiwanese client, already familiar with the umbrella wholesale industry, was specifically searching for:
- A stable umbrella factory with long-term supply capability
- Strong experience in IP umbrella manufacturing
- Professional sampling and color-matching
- Creative new products with good commercial potential
- Reliable quality suitable for department store and supermarket channels
After discussing their requirements and reviewing our product displays—including licensed IP umbrellas, POP MART collections, and new retail designs—they quickly identified Rainscene as the right OEM partner.
Within days of returning to Taiwan, the client sent their artwork files and requested samples of several hot-selling styles.
This marked the beginning of a long-term cooperation that now covers multiple SKUs and approximately six full containers per year.
2. Product Overview: Classic 3-Fold Umbrella + Multi-Functional Shopping Bag
The primary product selected for mass production was our classic 21-inch 3-fold umbrella paired with a multi-functional shopping bag. This format is highly popular in supermarket, convenience store, and lifestyle retail channels due to its practicality, compactness, and value.
Product Specifications
- Style: Classic three-fold umbrella + multi-use shopping bag
- Size: 21 inches, 8 ribs
- Frame: Iron (high durability, budget-friendly)
- Canopy: UV-protective black coating fabric
- Handle: Comfortable plastic handle
- Printing: Digital printing with vivid color reproduction
- Stock: Made-to-order
- Application: Department stores, convenience stores, gifts, IP merchandise
- Order Quantity: 200,000 pieces
This combination product is especially favored in Asian markets thanks to its:
- High cost-effectiveness
- Compact foldable structure
- Added value of a reusable shopping bag
- Strong UV protection suitable for both sunny and rainy weather
- High retail turnover for supermarkets and stores
3. Additional Recommended Products: Improving Sales Channels Across Retail Markets
At Rainscene, we not only follow customer artwork requirements—we also actively provide new product suggestions to enhance their retail performance.
For this client, we recommended two new umbrella models:
a. 27-Inch 10K Reinforced Four-Fold Umbrella
- Large canopy
- Reinforced ribs
- Extremely durable
- High perceived value
- Excellent for department store and lifestyle retail channels
The client praised the high value-to-cost ratio, and this model quickly became one of their best sellers.
b. Shopping Bag + Umbrella Gift Set
This set gained immediate traction with corporate gifting customers and IP collaboration campaigns.
These recommendations helped the client expand into additional market segments, resulting in a rapid increase in purchase volume.
4. Why the Client Chose Rainscene Umbrella Factory
The client expressed several key reasons for choosing Rainscene as their long-term umbrella manufacturer:
4.1 Factory Scale & Stable Production Capacity
With manufacturing sites in Guangdong, Zhejiang, and Shanxi, Rainscene operates with:
- Multiple automated production lines
- High-volume output capacity
- Strict quality control systems
- Efficient lead times suitable for seasonal retail markets
This ensures consistency even when orders reach hundreds of thousands of pieces.
4.2 Expertise in IP Umbrella Development
As the umbrella supplier for POP MART, we have deep experience in:
- Color management
- Complex multi-color patterns
- Matching fabric, handle, and accessories to brand guidelines
- Ensuring final products reflect the IP’s design identity
The client specifically valued our professionalism in IP umbrella production, which is more demanding than standard designs.
4.3 High-Level Sampling & Professional Color Matching
The sampling stage is where our factory truly stands out:
- Accurate digital printing
- Careful Pantone-based color matching
- Multiple sample rounds when necessary
- Detailed communication and adjustments
- Quick turnaround for urgent projects
Our sampling quality built strong trust early in the cooperation.
4.4 New Product Recommendation Capability
The client was impressed with how we proactively:
- Suggested best-selling models
- Recommended combinations for different retail channels
- Provided market insights based on our experience
- Introduced new umbrellas with strong commercial appeal
This value-added service helped the client greatly expand their SKU portfolio.
4.5 Responsiveness, Professionalism, and Patience
Communication was another major highlight:
- Fast response time
- Clear explanations of materials and options
- Patience in confirming design details
- Professional handling of IP artwork
- Close follow-up during sampling and production
This level of service strengthened the client’s confidence in placing repeated high-volume orders.
5. Sales Channels: From Department Stores to Convenience Stores & Gift Markets
Thanks to the umbrella’s attractive design, stable quality, and excellent cost-performance ratio, the client successfully entered various distribution channels:
✔ Department Stores
Stable, consistent sales with strong customer feedback.
✔ Convenience Stores
Fast turnover and high spontaneous purchase rates.
✔ Gift & Promotional Channels
A special collaboration with Snoopy (史努比) resulted in all umbrellas being given away within 2 days due to high demand.
These results further reinforced the client’s decision to scale up orders.
6. Results: Over 200,000pcs Ordered & 6 Containers Shipped Per Year
Since the start of cooperation:
- Order volumes quickly grew from several thousand units
- To one full container, then two containers, and now
- Approximately six containers per year
The strong performance across the client’s sales channels is a direct result of:
- Stable product quality
- Competitive pricing
- Attractive designs
- Rainscene’s ability to support large-scale umbrella wholesale projects
This is a classic example of how professional factory capability + strong customer trust can lead to long-term success.
7. Conclusion: A Model Partnership Based on Stability, Creativity & Professionalism
This case demonstrates how Rainscene Umbrella Factory excels not only in high-volume OEM umbrella manufacturing, but also in:
- Creative product development
- High-quality sampling
- IP umbrella expertise
- Strong communication
- Trend-driven recommendations
- Retail and supermarket umbrella wholesale experience
By providing both quality and value, we helped our Taiwanese client build stable sales across multiple channels and expand their umbrella product line year after year.
At Rainscene, we continue to support global partners with reliable manufacturing, efficient production, and market-ready designs—making us a trusted choice for umbrella wholesale buyers, supermarket distributors, and brand owners worldwide.
